“It’s a rare and wondrous thing to read someone who can bring potential futures to life without being stuck in retreads of yet more takes on AI and robotics. Nick Foster’s Could Should Might Don’t blows a draught of fresh and thrilling air through a genre that has lately become stale, repetitive and unproductive. It’s the kind of book you keep dropping down to your lap as you look up and wonder...”

“This is the book on the future we'd been waiting for – an impassioned argument for replacing lazy certainties and fearful fantasies with a rigorous, rationally optimistic and ultimately empowering stance toward what might be coming next.”

“Where are we going? Who will we be when we get there? These are the big questions, and we need to know that we don’t know enough to answer them. Nick Foster’s book is a lightbulb over your head that never goes off, a song about the future that strikes not just technological but conceptual notes. This book is innervisionary, a travel guide for our mind’s eye.”

“I think I could actually do with the advice”

“A clear-eyed, attentive and intelligent book about the dangers of complacency as we take on our ever more complicated future. This book is a reminder that it is the things that go wrong and the mistakes we make that drive us into the future”.

"I couldn't put down this brilliant, eye-opening work -- it's just the kind we need at the moment. Foster has spent a lifetime exploring tomorrows, and his message is clear: serious thinking about the future is essential if we hope to shape it rather than be blindsided by it."

“Nick Foster started out tracing Garfield cartoons at his kitchen table. I started out tracing Garfield cartoons at my kitchen table! Nick Foster is a genius who helps companies like Sony, Nokia and Google envision the future. I’m still hoping for flying DeLoreans. That’s why I listen to Nick tell me how to imagine and create what’s next for ourselves. Remember, you don't have to outrun somebody if you can outsmart them.”

“It’s rare to find a book about futures work written so thoughtfully, by someone who’s practiced it as such a high level, and yet can ground it beautifully in stories of everyday life and the possible futures they hold. This is both Nick Foster’s method and his particular skill, and this warm, insightful and ultimately generative book balances critique, care, love and hope for this kind of work.”

“I'm thrilled about Nick's book. Rather than more forecasts and projections, Nick brings us the importance of thinking about the future today, in the most accessible and engaging way possible.”

“The future has rarely been more of a contested space than right now, and we are nearly constantly bombarded by competing visions and interpretations. This is a vital handbook for those looking to make sense of the noise and understand the ways that futures are invoked, inevitable, invented, called upon or avoided.”

“Casting a wry and perceptive eye over humanity's predilection for predicting the future, Could Should Might Don't provides a rounded selection of possible roadmaps out of our current era”

“Thoughtful … Ultimately, the book strikes a hopeful note . . Sage advice and a much-needed perspective on how to build a future that benefits our species’ survival”

“Foster, a futurist and designer for many top companies, including Google, turns a critical eye to the future in this thought-provoking book.”